Selena Gomez is at it again! No, she’s not solving murders, like her character, Mable Mora, does on Only Murders in the Building. No, she’s not cooking up a feast for her friends & family, like she does on the hit HBOMax show Selena + Chef. No, she’s not singing her heart out, like she did on her most recent album, Revelacion. This time, she’s promoting her new lipstick & lip liner launch for her cosmetics brand, Rare Beauty, Kind Words in effortless, mature, & elegant style.

The mogul & entertainer stepped out in a Santa Monica Sephora wearing a blazer mini dress with lace detailing by Alexander McQueen (shop similar here) from the Fall/Winter 2022 collection, finished with Jimmy Choo Minny sandals in black (shop here), maintaining a polished, professional, & posh style for yet another blogworthy appearance, as seen below.

In an email interview with Harper’s Bazaar last month, Selena revealed the process behind developing the Kind Words matter lip colors, along with her favorites, stating: “I wanted to create a classic lipstick that’s truly comfortable. Every shade is easy and wearable, and just perfect for every day…This is everything I’ve ever wanted in a lip liner. Super smooth and doesn’t tug on your lips and made to last all day without feeling sticky.”

In the same Harper’s Bazaar piece, Selena adds, “I’ve been testing and wearing these products for the past year with my friends and makeup artists. This year, I’ve worn the lipstick and liners to the SAG Awards, Critics Choice Awards, Only Murders in the Building press days, and on my days off…I can’t stop wearing the new Kind Words Matte Lip Liner in Fun, which I have been pairing with the Kind Words Matte Lipstick in Lively. Fun is a beautiful neutral mauve, and Lively is more of a rose-pink shade, and they complement each other well. If I want a bold lip look, my go-to is Gifted, which is a deep dusty plum. That’s what I’m wearing in the campaign! The lipsticks and liners are so easy to wear, because they’re comfortable and creamy, so the lips stay soft and supple. I love this collection because every shade is wearable and perfect for an everyday look whether I’m mixing and matching or wearing the same shades.”

Check out the below video, from Beauty Velle, for a glimpse into Selena’s Kind Words collection in rich matte hues for any occasion:

For $15-$20, the liners & lipsticks seem like a worthy investment, if you’re the lipstick-loving type!

Are you excited for Selena’s next beauty venture? Which hues are your favorites? Do you wear any of her cosmetics? Which celebrity beauty line do you follow & love the most? What’s your lipcare routine? For more stylish posts, check out: Zendaya’s disco glam cover for Vogue Italia, Margot Robbie & Ryan Gosling dressed as Barbie & Ken for the new live action film Barbie, the best red carpet looks from the 2022 Daytime Emmys, including Drew Barrymore & Kelly Monaco, & the most daring red carpet styles from the 2022 BET Awards, featuring Janelle Monae & Blac Chyna! Happy Styling