Back in April, the world was swooning over Beyoncé‘s debut ad campaign for H&M, but now that the fall is here, the Swedish retailer is pursuing a fresh, new look for its latest collection. The answer to this is none other than Brazilian supermodel Gisele Bundchen, who looks nothing short of fabulous wearing the polished & preppy fall duds.

These images call on everything that’s great about fall fashion, like fluffy sweaters, deep saturated hues, rich textures & luxe layers, sharp accessories, & sophisticated outerwear. Even though the summer isn’t over yet & you shouldn’t pack up your maxi dresses or gladiator sandals, but planning ahead for some killer new fashions for autumn isn’t such a bad idea either.

What do you think of Gisele as H&M’s newest spokesmodel? What fall must-haves are on your shopping list? For more posts from Ad Madness, check out previous posts including Ashlee Simpson’s latest modeling gig for her sister’s collection, Michelle Williams for Louis Vuitton, Lanvin’s 60-inspired fall ad campaign, Rooney Mara’s short film for Calvin Klein, & Nicole Kidman for Jimmy Choo! Happy Styling!