Beauty Buys / Watch This Style: ABC’s Revenge Gets Its Own Fragrance, Double Infinity!

Revenge's Double Infinity fragrance

In the past, fashionable television shows have included Sex & the City, Gossip Girl, the long-running Mad Men series, & now we can currently add ABC’s primetime soap, Revenge, to the frothy & glossy mix, which often includes to-die-for runway looks brought to life by the show’s leading ladies: Emily VanCamp (Emily), Ashley Madekwe (Ashley), Madeleine Stowe (Victoria), & Christa B. Allen (Charlotte). However, now the show, which will premiere its third season in the fall, is debuting its own beauty line, including a fragrance called Double Infinity, paying homage to Emily’s infinity tattoo, which drives her throughout the story. InStyle shares that “The red bottle boasts a dramatic combination of jasmine, peony, & pink pepper, with citrus notes like grapefruit & orange blended into the mix,” which sounds delightful enough to try. It’s sold @Kohl’s, ranging in price from $39-$49, a perfect pre-stocking stuffer gift for the Revenge fan in your life.

Catch up with the series in the video below & share which episodes & characters are your favorites. Will you be checking out this new fragrance inspired by the show? For more posts from Beauty Buys, check out Adam Levine’s latest fragrance ad campaign, Chanel’s celebration of nail polish, & Gwyneth Paltrow’s collaboration with Butter London! Also, for more stylish videos, check out the trailer for HBO’s Love, Marilyn documentary, a behind-the-scenes look at Lily Collins’ cover shoot for Glamour, & Prada’s Fall / Winter 2013-2014 Menswear ad campaign! Happy Styling!

Beauty Buys: Adam Levine Talks About His Debut Fragrance!

Adam Levine fragrance

Maroon 5 frontman, Adam Levine, has been expanding his horizons beyond music with an appearance in the last season of American Horror Story, & now he can add fragrance entrepreneur to his resumé with his debut self-named women’s & men’s scents. In the video below, he starts off by sharing that he’s always hated celebrity fragrances, but then goes into detail why the idea of him backing a scent & getting involved in the process. While the singer is sincere with his intentions, the sexy rock & roll side comes out with flashes of video during his lengthy description.

To shop Adam’s perfumes & colognes, check out Ulta, Macy’s, BonTon, & Perfume Emporium. What do you think of Adam’s latest venture? Would you try or wear his fragrance? For more posts from Beauty Buys, check out Chanel’s homage to classic nail hues, behind-the-scenes with Kate Winslet for Lancôme, Natalie Portman for Dior’s mascara, & Evan Rachel Wood & Chris Evans for Gucci Guilty Black. Happy Styling!

Ad Madness: Rooney Mara Is The Face Of Calvin Klein’s New Fragrance, Downtown!

Rooney Mara has certainly cemented her status in fashion, especially after co-chairing this year’s Met Costume Institute Gala with Givenchy‘s Riccardo Tisci. Now the Oscar-nominated actress is the latest face for Calvin Klein‘s new fragrance, Downtown. The cool, edgy scent is geared towards a 25-35 woman, which can be seen in the upcoming, yet-to-be-seen David Fincher-directed TV spots. The print ads were photographed by Jean-Baptiste Mondino, featuring a fresh-faced leather jacket-wearing Rooney, leaning against a brick wall.

Rooney Mara for Calvin Klein's Downtown fragrance

I am very excited to be included in the group of amazing women that have been featured in the iconic advertising campaigns for Calvin Klein fragrances. It’s an honor to be part of a brand with such a legacy of breakthrough advertising. The Downtown fragrance holds true to the chic, confident and simple feeling of the Calvin brand,” says the actress about the perfume which will be featured in 3,000 department stores nationwide.

For more celebrity ads, check out previous posts including Diane Kruger’s short film for Jaeger Le-Coultre, Beyoncé’s new ad campaign for H&M, Marion Cotillard for Lady Dior by Dior, Kate Winslet for Lancome, & the latest from Kate Moss for Stuart Weitzman! Happy Styling!

Ad Madness / Watch This Style: Evan Rachel Wood & Chris Evans For Gucci’s Guilty Black!

Evan Rachel Wood & Chris Evans for Gucci Guilty Black

For those of you who love the black & white noir angle of films like Sin City or Sucker Punch, then you’ll love the director’s cut for Gucci‘s latest men’s & women’s fragrance, Guilty Black. The sexy & dramatic commercial stars previous Gucci models, The Ides of March actress Evan Rachel Wood & the big screen’s Captain America, Chris Evans. Prices for the fragrance range between $80 – $90, with notes of pink pepper, coriander, patchouli, & orange flower.

For more celebrity ad campaigns, check out more Ad Madness posts including Kate Upton for Sam Edelman, Beyonce latest perfume, Pulse NYC, behind-the-scenes with Kate Hudson for Almay, & Amber Heard for Guess Girl. Also, for more stylish videos, check out Watch This Style posts like Keira Knightley’s Marie Claire shoot, Beyonce’s halftime show performance for the Super Bowl, & behind-the-scenes with Emmy Rossum for Self magazine. Happy Styling!

Ad Madness: Amber Heard’s Latest Guess Campaign Shoot!

Amber Heard has been making headlines, especially after her role in last year’s The Rum Diary, opposite Johnny Depp, who is said to be Amber’s beau.  The actress, whose credits include Zombieland & Pineapple Express, is returning as a model for Guess, for their latest fragrance ads for Guess Girl.  In a recent article on FashionEtc, the scent is described as “With top notes of raspberry nectar, melon and bergamot mist, and a  drydown of Australian sandalwood and Madagascar vanilla, the fruity floral scent is a distinct departure from the brand’s most recent perfume, Seductive, aimed toward women in their later 20’s.

Clad in a pink sequin mini under a Marilyn Monroe-inspired button down shirt that’s tied at the waist, the ad seems to focus on the voluptuous beauties of Old Hollywood & Amber is a perfect match, looking to be the next Sharon Stone with every red carpet appearance. Guess Girl won’t be available as a stocking stuffer since it will make its debut in February, but you can count on the three sizes to be budget-friendly, going for 1 oz. for $40, 1.7 oz. for $52, & 3.4 oz. for $62, as well as a 6.7-oz. body cream for $28 at

For more celebrity campaigns, check out previous posts including Brad Pitt’s commercial for Chanel No. 5, Kirsten Dunst’s latest for Bvlgari’s Mon Jasmin Noir, & Rihanna’s ad for her newest fragrance, Nude. Happy Styling!

Watch This Style: Part Two of Brad Pitt’s Chanel No. 5 Commercial!

It was only Monday when the full-length video commercial for Chanel No. 5 was revealed, starring a black & white, monotoned, monologue-toting Brad Pitt. Critics were underwhelmed by the recitation since he naturally doesn’t seem like a good fit for the brand, which had been previously endorsed by the elegant likes of Nicole Kidman & Keira Knightley.  However, a sequel video has been released, more in a dazzling commercial format, revealing a more suitable & feminine side to the fragrance’s portrayal.  Perhaps just sticking to Brad’s voice-over will make for a more effective campaign? What do you think of this second video? Are you a fan of the timeless perfume? Happy Styling!

Watch This Style: Dior’s Reinvented Miss Dior Le Parfum Commercial Starring Natalie Portman!

You’ve probably seen the very gorgeous Natalie Portman sporting a black bow & Parisian couture in the ads for Dior‘s Miss Dior Cherie, however footage from the previous commercial has been revamped for the latest luxury scent, Miss Dior Le Parfum.  Natalie looks ever so romantic, indulging in the sensual scent while frolicking about with a handsome leading man.  Take a look below at the latest commercial, along with a video from last year, showing a behind-the-scenes look during the shoot.  For more posts from Watch This Style, check out Alexander Skarsgård in Calvin Klein’s latest short for Encounter, Sarah Jessica Parker making her stylish mark on Glee, & Lindsay Lohan in the trailer for Lifetime’s Liz & Dick. Happy Styling!

Watch This Style / Ad Madness: La Vie Est Belle For Lancome & Julia Roberts!

While sifting through the knee-high pile of the September issues of my favorite magazines, I noticed that several (Self, Cosmopolitan, & Allure) have the ads for Lancome‘s latest fragrance La Vie Est Belle featuring Julia Roberts‘ infamous smile on their back covers.  The Oscar winner’s Mirror Mirror director, Tarsem Singh has, from behind the camera, brought out the best in Julia in a short film to go along with the stunning ad campaign.  Luckily, I was able to find the video on YouTube, along with a making-of video, which includes a brunette-tressed Julia in an elegant white gown breaking free from conventions & embracing a beautiful life, all with the help of the perfume.  Having graduated from the previously popular Tresor fragrance, La Vie Est Belle is set to hit stores in mid-August.

What do you think of Julia Roberts as a spokeswomen for Lancome? Do you like the videos? Would you try this scent? For more celebrity campaigns, check out posts from Ad Madness, including Lana Del Rey for H&M, Lily Collins for Movado, & Kate Hudson for Ann Taylor.  In addition, Watch This Style videos include stylist Brad Goreski talking to Nightline, a behind-the-scenes look at Victoria Beckham as guest editor for the September issue of Glamour, & my top 5 most stylish music videos from the Spice Girls. Happy Styling!

Watch This Style / Ad Madness: First Look At Gucci Premiere’s Commercial Starring Blake Lively!

Of course print ads of celebs starring in campaigns for fragrances are always juicy to look at, especially when we’re talking about Savages star Blake Lively, however almost one month ago, I informed readers of Blake’s collaboration modeling for Gucci Premiere. While I was browsing through the web just recently, I found a short sneak peek at the Gossip Girl actress in motion in a clip from the film that supports the scent.  Under the direction of Nicolas Winding Refn, this golden girl is clad in sequins overlooking the Los Angeles skyline, as well as in a flowing navy gown in the desert.  Take a look at the commercial below & share with readers what you think about this campaign.

Also, for more celebrity-endorsed fragrances, be sure to check out more from Watch This Style, including Liv Tyler for Givenchy’s Irresistible, Coco Mademoiselle by Chanel starring Keira Knightley, & Charlize Theron for Dior.

Ad Madness: Beyonce’s New Ad For Her Latest Fragrance, Midnight Heat!

Beyonce isn’t just causing a stir on the red carpets these days since the dynamic diva has just released her latest fragrance, Midnight Heat ($59.00), as well as its corresponding ad sure to make the pages of the upcoming September issues of all our favorite magazines.  The singer / actress / dancer is showing off her curvy post-baby body in a feminine, one-shoulder purple mini dress.  If you’re interested in adding this sixth scent, said to contain notes of starfruit, Armenian plum, & dragonfruit in the tradition of the Heat collection, it can be found @Macy’s. Happy Styling!

Ad Madness: Blake Lively Is Beautiful For Gucci Premiere’s Fragrance Ad!

Blake Lively is everywhere! With the premiere of Savages, the Oliver Stone-directed action drama, as well as her latest campaign for the fragrance, Gucci Premiere.  The bombshell shows off her Old Hollywood glamour with Veronica Lake-like waves, a long-sleeved embellished evening gown, & open back.  The former Chanel-spokesmodel is high in-demand, especially since it’s been announced that this coming fall will see the farewell season of Gossip Girl

In addition, a short film about the fragrance is set to premiere at the Venice Film Festival on September 1st, directed by Nicolas Winding Refn, starring Blake. Do you think the California-born actress is overexposed or do you want to see more of her? Happy Styling!