While sifting through the knee-high pile of the September issues of my favorite magazines, I noticed that several (Self, Cosmopolitan, & Allure) have the ads for Lancome‘s latest fragrance La Vie Est Belle featuring Julia Roberts‘ infamous smile on their back covers.  The Oscar winner’s Mirror Mirror director, Tarsem Singh has, from behind the camera, brought out the best in Julia in a short film to go along with the stunning ad campaign.  Luckily, I was able to find the video on YouTube, along with a making-of video, which includes a brunette-tressed Julia in an elegant white gown breaking free from conventions & embracing a beautiful life, all with the help of the perfume.  Having graduated from the previously popular Tresor fragrance, La Vie Est Belle is set to hit stores in mid-August.

What do you think of Julia Roberts as a spokeswomen for Lancome? Do you like the videos? Would you try this scent? For more celebrity campaigns, check out posts from Ad Madness, including Lana Del Rey for H&M, Lily Collins for Movado, & Kate Hudson for Ann Taylor.  In addition, Watch This Style videos include stylist Brad Goreski talking to Nightline, a behind-the-scenes look at Victoria Beckham as guest editor for the September issue of Glamour, & my top 5 most stylish music videos from the Spice Girls. Happy Styling!