Watch This Style: Finally! Rooney Mara’s Short Film For Calvin Klein’s Downtown!


Rooney Mara for Calvin Klein's Downtown fragrance

Back in May, I posted the debut image of Rooney Mara for Calvin Klein‘s newest fragrance Downtown. Now, the brand has released the short film for the perfume, directed by Girl with the Dragon Tattoo visionary David Fincher, which features a rarely cheerful leading lady. The black-&-white minute-long film hits up the subway, dances with children, & wears the most gorgeous of fashions all to the Yeah Yeah Yeahs song, “Runaway.”

For more celebrity ads, check out Georgia May Jagger in Miu Miu’s fall ad campaign, Diane Kruger for Chanel’s new skincare line, Nicole Kidman for Jimmy Choo shoes, & Jessica Chastain for Yves Saint Laurent’s Manifesto. Happy Styling!

Ad Madness: Rooney Mara Is The Face Of Calvin Klein’s New Fragrance, Downtown!


Rooney Mara has certainly cemented her status in fashion, especially after co-chairing this year’s Met Costume Institute Gala with Givenchy‘s Riccardo Tisci. Now the Oscar-nominated actress is the latest face for Calvin Klein‘s new fragrance, Downtown. The cool, edgy scent is geared towards a 25-35 woman, which can be seen in the upcoming, yet-to-be-seen David Fincher-directed TV spots. The print ads were photographed by Jean-Baptiste Mondino, featuring a fresh-faced leather jacket-wearing Rooney, leaning against a brick wall.

Rooney Mara for Calvin Klein's Downtown fragrance

I am very excited to be included in the group of amazing women that have been featured in the iconic advertising campaigns for Calvin Klein fragrances. It’s an honor to be part of a brand with such a legacy of breakthrough advertising. The Downtown fragrance holds true to the chic, confident and simple feeling of the Calvin brand,” says the actress about the perfume which will be featured in 3,000 department stores nationwide.

For more celebrity ads, check out previous posts including Diane Kruger’s short film for Jaeger Le-Coultre, Beyoncé’s new ad campaign for H&M, Marion Cotillard for Lady Dior by Dior, Kate Winslet for Lancome, & the latest from Kate Moss for Stuart Weitzman! Happy Styling!