Ad Madness: Rooney Mara Is The Face Of Calvin Klein’s New Fragrance, Downtown!


Rooney Mara has certainly cemented her status in fashion, especially after co-chairing this year’s Met Costume Institute Gala with Givenchy‘s Riccardo Tisci. Now the Oscar-nominated actress is the latest face for Calvin Klein‘s new fragrance, Downtown. The cool, edgy scent is geared towards a 25-35 woman, which can be seen in the upcoming, yet-to-be-seen David Fincher-directed TV spots. The print ads were photographed by Jean-Baptiste Mondino, featuring a fresh-faced leather jacket-wearing Rooney, leaning against a brick wall.

Rooney Mara for Calvin Klein's Downtown fragrance

I am very excited to be included in the group of amazing women that have been featured in the iconic advertising campaigns for Calvin Klein fragrances. It’s an honor to be part of a brand with such a legacy of breakthrough advertising. The Downtown fragrance holds true to the chic, confident and simple feeling of the Calvin brand,” says the actress about the perfume which will be featured in 3,000 department stores nationwide.

For more celebrity ads, check out previous posts including Diane Kruger’s short film for Jaeger Le-Coultre, Beyoncé’s new ad campaign for H&M, Marion Cotillard for Lady Dior by Dior, Kate Winslet for Lancome, & the latest from Kate Moss for Stuart Weitzman! Happy Styling!

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