Retailers are currently faced with the challenge to reach shoppers in a new & innovative way, while trying to remain relevant, especially when online shopping is so prevalent. The ever-popular Target is headed in a new direction with A New Day, or A.N.D., an in-house collection of apparel, shoes, & accessories for any female shopper. This is evident in the availability of sizes from XS – 4X, ranging in price from $8 – $49.99. The line is full of fashionable fall finds, including denim, menswear inspiration, street pieces, outerwear, & more chic separates that will take shoppers from work to weekend to days off in style.

The line hits stores just in time for back to school shopping on August 27^th. It’s sure to make a stylish splash, especially when seeking trend items like pleated skirts, military jackets, & bell sleeve shirts. A New Day comes just in time for Target’s change in clothing too, since announcing the phasing out of popular, staple brands like Merona & Mossimo.

Will you be shopping this new collection at Target? What are your favorite pieces from the line? Do you shop Target for new fall fashion must-haves? Happy Styling!