Gwyneth Paltrow has done it all. She’s won an Academy Award. She’s a working mom & celebrated lifestyle guru (for goop.com). She’s a designer’s darling, always on the best dressed lists. She never fails to make us envious of her effortless glamour. And now… she is making headlines for her latest collaboration it beauty brand, Max Factor, in a new ad campaign, featuring the actress undergoing a high glamour Old Hollywood makeover, á la Marilyn Monroe with a modern twist.

The Oscar-winner has starred in previous campaigns for the cosmetics company, recalling stylish & vintage decades from the 50s to the 80s, inspired by icons like Brigette Bardot, Audrey Hepburn, Madonna, & Farah Fawcett. This behind-the-scenes look at the photo shoot, courtesy of Harper’s Bazaar UK, shares Gwyneth’s thoughts on blending her personal style with the brand’s signature pink lipstick.

Max Factor’s aim is to continue celebrating a landmark of 100 years of glamour, under the direction of creative director Pat McGrath, also behind the previous campaigns. To achieve Gwyneth’s flawless Marilyn look, check out Boots for Max Factor’s clump defy volumizing mascara & masterpiece color precision eyeshadow in Pearl Beige & Coffee, as well as Superdrug for Max Factor’s color elixir lipstick in Bewitching Coral.  

For more stylish posts, check out Jennifer Lopez’s wide leg pants trend & look-alike items for less, five must-have holiday-ready affordable accessories, & TV-inspired style from shows like Scandal, 2 Broke Girls, & more! Happy Styling!