Beauty & fashion are synonymous with the leading ladies of the big screen, as well as how we determine our desires. Maybe that doesn’t make sense, but while looking over my previous posts for Ad Madness, I’ve found that Oscar nominees & winners have a history of lending their image to both beauty products & fashion collections. This list already includes Jennifer Lawrence‘s debut ads for Dior, as well as Marion Cotillard‘s collaboration with Lady Dior & Natalie Portman for Diorshow Iconic Overcurl mascara. Also, there’s Christoph Waltz for Prada menswear, Rooney Mara for Calvin Klein’s Downtown, a behind-the-scenes look at Kate Winslet for Lancôme, Kate Hudson for both Almay & Ann Taylor, Rachel Weisz for Bvlgari’s Serpentine collection, & Brad Pitt‘s highly publicized monologue for Chanel No. 5.

Last fall, Hollywood’s it-girl Jessica Chastain made her debut as the face of Yves Saint Laurent‘s fragrance Manifesto. it looks like the ad campaign is evolving with a more dramatic edge, showing the raw beauty of the two-time Academy Award nominee in all-black looks with a smoky eye & Veronica Lake-inspired curls. These latest photos were taken by Max Vadukul & under the direction of YSL’s creative director Hedi Slimane. For those of you who haven’t taken a whiff of the $82.00 fragrance, it effervesces with luscious notes of bergamot, green accord, sambac jasmine, wood & vanilla.

These are quite the departure from the previous ad campaign, featuring the Zero Dark Thirty star rolling around in purple paint, as well as bidding on her art work in a gold auction room, as seen in the video below.

For more celebrity posts, check out the latest July magazine covers featuring Amy Adams & Shakira, Adam Levine’s self-titled debut fragrance, recent red carpet looks from Jennifer Lopez & Hailee Steinfeld, Lily Collins on the cover of next month’s Glamour, LWD looks on Angelina Jolie & Kerry Washington, & a gallery of this year’s CFDA red carpet featuring Sofia Vergara & Karlie Kloss! Happy Styling!