As a regular Target shopper, I’ve been privileged to seeing the evolution of the retailer’s apparel collection. Over the last few years, we’ve seen magic in collaborations with Jovovich Hawk, Missoni, Prabal Gurung, & most recently Kate Young. Also, this past holiday season saw luxury finds from Neiman Marcus regulars like Marchesa & Robert Rodriguez. However, the latest high fashion name to join the ranks of Target greatness for the mainstream shopper is 3.1 Phillip Lim, whose vision for the collection includes men’s & women’s apparel & accessories, ranging from $20 – $300. Extras also include shoes, bags, & travel goodies, which are designed for a wardrobe that’s 24 / 7. In a recent video, the designer talks about his point of view for the line, which looks every bit casual chic with some street smart edge for the modern shopper. In a recent statement, Lim shares, “Since an early age, I’ve been intrigued by the idea of design evolution… One of the reasons I wanted to collaborate with Target is because I felt that together we could create a collection that would inspire—one that is cool and chic, but still very accessible.”
The collection makes its debut for Target in September. Which designer collaboration has been your favorite for Target so far? Do you find the price points for these collections to be affordable for the average Target customer? For more posts on affordable fashion, check out Revenge actress Ashley Madekwe’s Topshop look, stylish spring cardigans for under $25, a budget-friendly red-white-&-blue look for under $100, look-alike flat sandals as seen on Katy Perry, & Beyoncé’s latest ad campaign for H&M! Happy Styling!