Beyoncé is at it again! Not only is she this weekend’s Super Bowl halftime act & hitting the small screen for an upcoming documentary on HBO, but she’s recently shot an ad for her latest fragrance, Pulse NYC, inspired by her new hometown with a Gotham City-inspired bottle. The multi-talented singer has focused this scent on a woman who is “impossible to ignore, exuding sensuality & strength.” ELLE‘s Joe Zee styled the shoot, sharing metallic wardrobe pieces that resembling the mirrored buildings of the New York City.

Do you follow celebrity fragrances? Have you tried any of Beyoncé’s perfumes? Check out the video below to get a behind-the-scenes look at the photo shoot. To shop Beyoncé’s fragrances, shop Beyoncé Parfums, Macy’s, or Walmart! For more Beyoncé news, click on over to previous posts including a gallery from the 2013 Presidential Inauguration, Beyonce’s top 5 most stylish music videos, & my favorite video picks from Destiny’s Child! Happy Styling!