Lana Del Rey has been making headlines in the music industry for quite some time now, but her bombshell style & old Hollywood allure have been raising eyebrows in the fashion world as well. Naturally, the talented singer has snagged herself a modeling gig for H&M‘s latest fall ad campaign. Thanks to Fashionologie, I’m sharing these 10 images of Lana, photographed by Inez van Lamsweerde & Vinoodh Matadin which H&M has recently released.
In addition, H&M creative director Donald Schneider explains, “Lana is totally unique, and we wanted to create a print and film campaign that’s just as special… The mood is very LA noir and is inspired by our Fall collection, which also fits with Lana’s own personal style.“
Not to mention that the NYC-born chanteuse will release a music video covering “Blue Velvet,” which will also feature looks from the latest fall collection from H&M. The style doesn’t end here either since the video will be edited down for commercial-length to appear on television. Also, Lana’s relationship with the Swedish-based retailer will continue on into the winter with ads shot by photographer Solve Sundsbo.
For more celebrity-fronted ad campaigns, check out more from Ad Madness including Lily Collins for Movado, Blake Lively’s commercial for Gucci’s Premiere fragrance, & Kate Hudson’s latest as spokesmodel for Ann Taylor! Happy Styling!