Ad Madness: Kristen Stewart Is The Face of Balenciaga’s First Fragrance, ‘Florabotanica!’

Actress Kristen Stewart, a self-proclaimed tomboy, has reluctantly given in to the world of fashion, as a result of her star status.  Her red carpet style as of late has been hitting all the right notes, especially since she’s had a little help from Balenciaga.  After becoming an ambassador for the brand back in January, the star of The Twilight Saga was named the face of their first ever fragrance, Florabontanica

In a recent interview with WWD, Kristen reveals that she’s never worn perfume until the project with Balenciaga was presented to her.  In addition, she adds “I’m very lucky that I like the fragrance, because I would have done anything with [Balenciaga designer Nicolas Ghesquiere]… and I’m a terrible liar… There is something natural about it. It’s very alive. I think that as a young person wearing it – considering that I’ve never worn a scent – it kind of puts you on this level of, like, ‘Whoa, check me out.'”

Typically, when you see ads for fragrances, spokesmodels are all about skin, showing lots of it & selling sex.  Here, Stewart represents a younger, cooler generation, vibrant with color, rock glamour, & excitement. 

I should also add that Ad Madness is a new category for Style Darling, where I’ll be featuring exclusive ads for magazines starring our favorite celebrities.  To see some more, check out supermodel Daria Werbowy alongside Betty Boop for Lancome’s latest mascara! Happy Styling!

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